Option 10 Digital Agency

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Online Marketing - PPC Advertising

Help your customer find your business quickly using Google or Facebook Advertising.

Pay Per Click (PPC)

What is Pay Per Click Advertising?

Pay per click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked.

Essentially, it’s an effective way of “buying” visits to your website rather than earning them organically.

This type of advertising can be found on search engines, social media platforms, and other websites.

Advertisers bid on specific keywords or phrases that are relevant to their target audience, and when someone searches for those keywords, their ad will appear at the top of the search results or on the website they’re browsing.

PPC advertising can be an effective way to drive traffic to your website and increase conversions, as you only pay when someone clicks on your ad.

That said, it’s important to have a well-planned strategy in place and continuously monitor and adjust your campaigns to ensure they’re delivering the desired results.

Google Ads Image
Facebook Ads Manager Image

Google or Facebook Ads?

When it comes to advertising your business online, two of the most popular platforms are Google Ads and Facebook Ads. While both offer powerful tools for reaching potential customers, there are some key differences to consider.

Google Ads is primarily focused on search advertising, meaning that your ads will appear when someone searches for a specific keyword or phrase related to your business. This can be a great way to target people who are actively looking for what you offer. Additionally, Google’s display network allows you to place ads on websites across the internet.

On the other hand, Facebook Ads is all about social advertising. Your ads will appear in users’ newsfeeds as they scroll through Facebook or Instagram. This can be a great way to reach people who may not be actively searching for your product or service but could still be interested in it based on their interests and behaviors.

Another key difference between the two platforms is cost. Generally speaking, Facebook Ads tend to be cheaper per click than Google Ads. However, this can vary depending on your industry and target audience.

Ultimately, the best platform for your business will depend on your goals and target audience. If you’re looking to reach people who are actively searching for what you offer, Google Ads may be the way to go. If you want to reach a wider audience based on their interests and behaviors, Facebook Ads could be a better fit.

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Our Service

Here at Option10, we take the time to understand your business’ aims & objectives, define your target audience and research what your competitors are doing. This allows us to put together a bespoke SEO strategy which is designed to ensure your business is visible and noticeable online. Our team of experts have years’ of experience which has meant our clients have seen massive increases in their overall sales whilst significantly improving their google search position. However, it just doesn’t stop there! Rather than offer a “one type fits all” solution, we create a solution, specifically tailored to your needs which is designed to increase your website traffic and in turn, increase your conversions.

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