Pay Per Click (PPC)
What is Pay Per Click Advertising?
Pay per click (PPC) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked.
Essentially, it’s an effective way of “buying” visits to your website rather than earning them organically.
This type of advertising can be found on search engines, social media platforms, and other websites.
Advertisers bid on specific keywords or phrases that are relevant to their target audience, and when someone searches for those keywords, their ad will appear at the top of the search results or on the website they’re browsing.
PPC advertising can be an effective way to drive traffic to your website and increase conversions, as you only pay when someone clicks on your ad.
That said, it’s important to have a well-planned strategy in place and continuously monitor and adjust your campaigns to ensure they’re delivering the desired results.