Website Form over Function? or Function over Form?
The Website Research Phase
Quite simply, we have a deep, discussion with you to determine, amongst other things:
- what your business is,
- where it is,
- how established it is,
- what your current online presence is,
- who your direct competition is,
- how strong your competition is,
- what your goals are,
- what your timeframe is,
- what your budget is…
Of course, there is more to the conversation than that but, essentially, we want to learn as much as possible.
The Website Design Phase
Harking back to our heading referring to Function and Form, we genuinely encourage our clients to focus on Function over Form.
What does Function over Form mean?
It means we believe the primary purpose of most business websites should be to generate business.
Therefore, proportionately more budget ought to be allotted to optimizing the website for search engines than visual “bells and whistles”.
That said, we can build whatever you want if you budget is large enough. If it’s finite, then weight it in favor of the website’s “function”.
Website Development
Once we have determined the priorities for the website, we can then get to work on building.
Note, as we describe on our home page, the importance of content, we will create 1000 words of unique content on the home page and 500 words on each service/product page.
Our most popular package includes:
- .com domain name (if required)
- 2 years hosting
- 2 years support
- full on-page optimized website for online search results
- 300+ citations
- 6 – 10 High DA Backlinks
- Google My Business configuration (Now Google Business Profile)
Testing & Launch
We now only develop WordPress websites. This is is because the SEO tools capabilities are great and are forever improving.
Depending on your priorities (form or function) your website could be up and running in a couple of weeks.
We will need to tweak and add to the content, with your input. And this will be an ongoing process that helps keep the website “active”.
If you wanted a blog, we could build that in too and help you get the most value out of that. A well written blog will also help with SEO.
